August 4th, 2009
Suits over the use of trademarks in Google ads appeared to have the glimmer of a new gold mine for plaintiffs lawyers, but the luster may be fading.
A favorable ruling for Rescuecom Corp. in April in a long-running case against Google Inc. has fueled more suits, including would-be class actions, against the search giant for selling trademarked keywords that trigger ads alongside its search results.
But in the last two weeks, two AdWords lawsuits — from Daniel Jurin and Ascentive LLC — have folded. It highlights the difficulties of the suits, experts say: It’s a hard case to make and it’s expensive to litigate against Google. More
Posted in Intellectual Property